11 Jul Make Digital Marketing More Measurable – Stop Guessing. Know. Act. Win with Preznc Report.
Digital marketing is still pretty much the wild west; lots of noise and bluster and little in actual results.
Imagine deciding to have a pool party. You’re a friendly person so you invite everyone in the neighborhood, but you don’t stop there, you also invite the people at the community center; but you don’t stop there, you also invite people from your church or the club you belong to. Pretty soon you have a guest list numbering in the hundreds and phone calls start pouring in with your friend asking if they can bring the kids. “…of course, bring all the kids” you say, and your next call is to the local rental company for a bounce house for the kids and the caterer for an in-ground BBQ roast of an entire pig. Next you call the local beer / wine bar and get a hosted craft beer and wine bar for attendees – the party is really shaping up now.
All goes well until the day before the party when you realize, you’ve not broken ground to build the pool!
Yes, there would still be a ‘party’ but it’s not going to be a pool party and the guests that show up in swim attire may end up disappointed.
Your digital marketing may be suffering from the same kind of execution – if we’ve not planned for a visitor to the site and we’re active in social media platforms and paid advertising, where are you driving traffic and for what reason? A Preznc Report will reduce the FUD in proposing an actionable strategy – a strategy that relies on the most effective tactic.
Preznc Report Make Digital Marketing Measurable – Stop Guessing. Know. Act. Win – with Preznc Report.